Vogue

An image recognition iOS app and companion web site. You could take a picture of any page in the current issue of Vogue and the app would recognize it and display additional content if available. A custom CMS was built to associate pages with content.

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Vogue Wish List iOS app with image recognition
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The Vogue Wish List iOS app, which used image recognition to identify magazine pages and surface shoppable content. Point your phone at a page in Vogue and the app would recognize the products and let you buy them, save them to wish lists, or share them. The Lady Gaga cover shown is from a "Born This Way" issue with 574 pages of spring fashion.

Vogue Wish List web platform screenshots
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Screenshots of the Vogue Wish List platform showing the full user experience: the homepage with featured items from brands like Mulberry and Vivienne Westwood, a personalized wish list page with curated collections ("Fall Neutrals," "Winter Favorites," "Gifts for Sarah"), a product detail view of a Nine West handbag, and the site footer. The app connected image recognition technology on mobile with a full web shopping and curation experience.